At East 21 Sports, we bring over 30 years of expertise in the sports media industry to help our clients unlock the full potential of their commercial rights in Asia.
As seasoned commercial advisors in sport, we have a deep understanding of the intricacies of the global sports industry. Our experience spans across working with sports rights holders, clubs, federations, sponsors, sports betting operators, investors, broadcasters, and brand ambassadors. We are proud to have collaborated with some of the most prestigious names in the industry, including Formula One, AC Milan, Serie A, Perform Group, Mediapro and ISG Media.
At East 21 Sports, our mission is to help you navigate the complexities of the Asian market, providing tailored strategies that maximize your commercial opportunities. Whether you are looking to expand your brand presence, secure sponsorship deals, or commercialize your media rights, our team is here to guide you every step of the way.
AC Milan approached East 21 Sports with the goal of securing a partner in the Casino category specifically for the Asian market. Given that casino sponsorships are not common in sports and AC Milan already had a sports betting partner, the challenge was significant.
East 21 Sports was engaged by a private equity group to assist in evaluating a potential investment in the sports media sector. Lacking deep industry knowledge and a relevant network, the client required expert guidance to effectively verify strategic direction, assess business assumptions, and evaluate the overall investment opportunity.
188BET is a well-established leader in the Asian betting market, recognized for its innovation. They aimed to elevate their brand profile, standing out in a crowded market and aligning with premium global brands like Rolex and Emirates.
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